CONTEXT
PROBLEM
PROCESS
SOLUTION
IMPACT
CONCLUSION
CONTEXT
Transformed the beauty and cosmetic company consultant's digital journey by optimizing performance, conversion, and retention—redefining the app as a strategic sales tool that maximizes ROI and loyalty in the direct selling channel.
My Role
Senior UX Designer
Team
UX Manager, UX Lead, Product Manager, Product Owner, Tech Lead, Devs, QA
Timeline
January – December 2024 (12 months)
Tools
Information architecture, Research, User Interview, User Testing, Prototypes, Figma.
Business Model
Beauty and Cosmetic Company
IMPACT
As a Senior UX Designer I...
- I collaborated within an agile cross-functional framework alongside Product Owners (POs), Product Managers (PMs), Engineering leads, and external technical teams.
- My role was to translate high-level business goals into scalable, accessible, and user-centric interfaces.
- My role was to translate high-level business goals into scalable, accessible, and user-centric interfaces.
